Insights

Expanding on Design Principles & Practices

Expanding on Design Principles & Practices

The Psychology of Color in Editorial Design   The power of visual communication in editorial design extends far beyond typography and layout. Color, a fundamental element of the visual spectrum, plays a crucial yet often subconscious role in how readers interact...

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Thinking with Type (Part II)

Thinking with Type (Part II)

  Thinking with Structure: Grids, Layouts & Expression in Typography (Part 2: Grid & Beyond)   In Part 1 of this series on Ellen Lupton’s Thinking with Type, we explored how typefaces and spacing shape meaning and readability. Now, we turn to the...

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Thinking with Type (Part I)

Thinking with Type (Part I)

Typography Matters: Lessons from Ellen Lupton’s "Thinking with Type" (Part 1: Letters & Text)   Typography isn’t just about making text look good—it’s about shaping meaning. That’s the core message of Ellen Lupton’s influential book, Thinking with Type, a...

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Editorial Design and the Art of Storytelling

Editorial Design and the Art of Storytelling

  At TiP (Text in Process), we understand that desktop publishing is more than just arranging text on a page. It's about crafting experiences, guiding the reader through information, and ultimately, telling a story. Editorial design, the art and science of...

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